From April 03 to April 28 , 2023 Pavlov Nikolay Vyacheslavovich, Doctor of Sciences, Associate Professor of the Higher School of Production Management of the Peter the Great St. Petersburg Polytechnic University, ( Saint Petersburg, Russia) gave a course in an online format in the amount of 72 hours of guest lectures on the topic "Digital Marketing" for students and employees of the Faculty of Economics.
Brief description of the course
The course "Digital Marketing" is designed to form students' knowledge and skills in modern conditions of digitalization of the economy. If traditional marketing has long occupied a worthy place in the activities of organizations, today it is expanding into the digital sphere, and without its development, the activities of the vast majority of organizations are impossible.